In the Beginning Was the Prompt

Name: In the Beginning Was the Prompt
Start: 2026-09-25T10:00:00+02:00
End: 2026-09-25T13:00:00+02:00
Location: St. Bartlmä / Halle 4

Friday 25 September · 10:00St. Bartlmä / Halle 4

What's it about?

The future of copywriting in the age of AI: Deep-dive workshop on digital originality and strategic prompting by TreffPunktText. A Fö N session on copywriting, AI, and the question of what emerges from it. Anyone working with language today needs both: a solid understanding of copywriting – and a reflective approach to AI. One does not replace the other. Quality only emerges from their interaction. KI Café and TreffPunktText show how AI-supported writing can work without becoming arbitrary – and which tools actually work. To start, Rosa Merlicek will give an impulse, after which four labs will open up space for practice: Corporate Language, Storyboard Development, SEO/GEO, and Blogs. Questions are explicitly part of the format. Finally, there will be a discussion – about the importance of text in times of GenAI and about who will write in the future: human, machine, or both.